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NIKE78 – Interview with ContainerPLUS

Nike 78 is an exciting new UK project which involves 78 artists working on art related projects that were inspired by Nike. via HIGHSNOBIETY.


Check out Vince Collins’ psychedelic animation from 1984. Thanks to recall the memory of my childhood. via So Much Pileup.

Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries.

For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.

White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication. via Anagrama.

One of the most important extensions of a brand, which has a business based in store selling, is the design and ambiance of the stores. The Theurel & Thomas pâtisserie has an enlightened space with an exclusivity and elegant atmosphere. The store location is in San Pedro, Mexico, Latin America’s most affluent suburb.

White is a central part of the design and it contrasts with the French macarons colors.

Details were an essential part of our work. We meticulously selected each porcelain piece creating a balance with sophisticated specks that made the value of the brand and the exclusivity of the product outshine.

In this project we worked in collaboration with Roberto Treviño & German Deheza. via Anagrama.

One boys obsession with Moon Shoes forces him to make the ultimate choice. via Vimeo.

The alphabet created using Google Earth. via Construct.

London design studio Construct has given the branding of London’s famous Claridge’s hotel a thorough overhaul, starting with the hotel’s crest which has been redrawn and the logotype which has also been redrawn using a refined weight of typeface SangBleu… read more. via Creative Review.

The Japanese designer Mita Shiniti presented during the exhibition “Tenki” of the design installations created starting from the sneakers Nike Dunks. A series of visual exits of the gallery Speak For in Tokyo. More images of this made interesting in the continuation of the article. via Fubiz.

A new exhibition focusing on paper’s place in fashion history

Currently on view at Zurich’s Museum Bellerive, the exhibition “Pap(i)er Fashion” reveals the ancient material’s cultural, aesthetic and political history throughout fashion. From its invention in China (approximately 100 A.D.) to modern-day uses as both a print medium and a textile, the show juxtaposes the the ephemeral use of paper alongside its more timeless qualities. Read more on Cool Hunting.

May 2010
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