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NIKE78 – W+K Tokyo LAB | ‘ABUKU -泡-’

It’s a cool video of Nike 78. Abuku means bubble in Japanese, and that’s the word behind this video coming from W+K Tokyo Lab, in which to emphasize the air (main quality of the product) they decided to create an aquarium inside the shoe… via YouTube.

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I love this smart campaign from UNIQLO. via Vimeo.

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