Nexus director Johnny Kelly has directed a new film to promote YouTube Play – a collaborative project between YouTube and the Guggenheim Foundation that seeks to showcase the very best creative videos from around the world…

The idea behind YouTube Play is that any non-commercial films posted on YouTube in the last two years can be considered – and new submissions can be posted on YouTube and then submitted to A jury of film buffs will decide which works will be presented at the Solomon R. Guggenheim Museum in New York in a special exhibition in October this year. Simultaneous presentations of the work will also take place at the Guggenheim museums in Berlin, Bilbao and Venice. Submissions close July 31.

YouTube Play Intro video: behind the scenes

For more info on YouTube Play, visit
via CR blog.