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One of the most important extensions of a brand, which has a business based in store selling, is the design and ambiance of the stores. The Theurel & Thomas pâtisserie has an enlightened space with an exclusivity and elegant atmosphere. The store location is in San Pedro, Mexico, Latin America’s most affluent suburb.

White is a central part of the design and it contrasts with the French macarons colors.

Details were an essential part of our work. We meticulously selected each porcelain piece creating a balance with sophisticated specks that made the value of the brand and the exclusivity of the product outshine.

In this project we worked in collaboration with Roberto Treviño & German Deheza. via Anagrama.

The hotel will be located in the old neoclassical railway station on Viale Monte Grappa, 12, that opened in 1840 for the Milan-Monza route. The hotel’s creative direction is led by Rossella Jardini and Moschino’s creative team. The exterior facades were restructured to be faithful to the original structure, while the interior was completely interpreted in the Moschino style.

The common thread connecting the rooms is a fairy tale theme because to sleep is perchance to dream, and dreams are fairy tales that we are allowed to experience first hand, the fables of a fantasy world that we have created. This is an alternate life in which we direct and stage the scripts of our very own play. The hotel interior reflects Moschino’s distinctive style where the ordinary world is painted with a brush of surrealism.

Impressive hotel… It gives me a sweet Milan dream!!! Via official site.

June 2017
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