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Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries.
For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.
White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication. via Anagrama.
Naming, branding & package design for honey
A simple and litlle idea of packing for honey. We tried to treat jar as a playground for a character design. Dark cap and stripes made the idea quite clear. Through this project we tried to encourage kids to reach for honey instead of refined sugar. Especially for them we create logo which smiles bee’s face. It’s hand calligraphed, custom made, and it softens the overall simple, geometric look of the packaging. via Behance.